Monday, 11 January 2016

Pilcrow embellishment ABC evaluation

this is the packaging for the kids version of the earphones. the packaging itself i meant to entice a young audience with the colour and not put of the parent at the same time. I've achieved this by making the packaging as simple as possible but the buyer will soon realise the quality of the box will over exceed their expectations. i will be using a triple layer of cartridge paper and double for the creases just so its easy to assemble. the quality of packaging will give the parent/guardian faith when allowing their child to use or product before they've even got it out. the info graphics have been changed because as you can tell its hard to read and not most visible. I've also moved the QR code to the back of the packaging with the info graphics. I've make the warnings larger as the aren't visible at all. not he sides of the packaging I've also used a light claiming green just for a slight differentiating colour contrast between primary and secondary colours. however, i have got a few other alternative colours to choose from. such as, light browns(almost wood like), baby pinks and blues etc. something else i might want to add is a card board plate in which the earphones will be wrapped up, just so they are loose i the box. 
 positives of packaging  are that the colours stand out and text is bold. I've also used the detachable logo on the front because i think that the brand name is to much info for kids to digest. so i went for the full brand name on the top of the box.  

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