white wall graffiti/doodle design

this design originated from a personal habit which is doodling and when my tutor confronted about it, it triggered the series of idea which began with just a graffiti piece which said learner survival guide and a white brick wall back ground. this then escalated by me adding boarders and colour to the graffiti to make it more dynamic and crazy to the viewer. i then went back to look at my original ideas for this piece and realised that the initiation of my idea (doodles) wasn't included in the piece which didn't concern me at first but when thinking about it further i came to the conclusion that the piece needed it as it signifies all boring aspects of school/college for people our age and i then gave it a copy line which was 'where doodle mean something' simple but effective to the viewer and i needed this to bring it back round to being positive and constructive as we are promoting nnc.
in this piece i used a range of functions and techniques. to start with i photographed and illustrated every doodle on the piece other than nnc logo, the copy line and nnc info which enhanced the quality and made moving and enlarging the images a lot easier. another process i used was the opacity on the paint brush tool which gave me dynamic and faded colours on my graffiti wording this gave the piece a centre point to the piece as every thing is black or white other than the graffiti. to make the doodles look like they were actually on the wall i had to double click on the layer which brought me to a tab which showed me two bars the top one changes the strength of the colour and the bottom changes the contrast between the layer and the background which gives you the effect of the graffiti being on the wall. i did this with every single thing on there to give the piece consistency. the finale process i used was the text tool which gave me my copy line which needed to be the clarity to my piece as it brings everything back round in my piece to give the viewer an easy understanding of what the piece is trying to say.
to conclude i am very happy with this piece however, the over all piece didn't feel as if it challenged me to my full potential as the processes i used weren't hard to do but they were effective for the purpose of the overall brief which is to promote nnc to people our age. i guess that the constant battle with a graphic designer is do you show your whole skill range and disregard the meaning of the piece or make the piece simple but have a lot of meaning. personally i think the true answer is that a a lance between both will always be better than one or the other as no matter how hard the process you use or how much meaning the piece has if it doesn't come through in the piece it doesn't matter and the piece has failed to entice the viewer.

nike design evaluation

the nike design i did is effective in the aspect that people our age will know exactly what it is and won't be confused when looking at it. which is the overall aim of the piece to communicate easily with the viewer.

the negatives of the piece are that because it is a internet sourced image the quality is very poor therefore you are limited to the size and positioning of the image. also when making a leaflet for a client you don't really want there to be a limitations on the imaging for example - if the client wanted you to change to imaging to fit there specifications (enlarge the image), it could be very time consuming and in the long run it would be easier to of simply photographed the image to enhance the quality.

Greg Moliterno - Photographer

Greg is based in Tempe, Arizona and is 32 years of age.
He began taking photos one year when he was injured due to riding his bike and just wanted to stay on the scene. He doesn't have any preferences about filming or taking photos for example the night and day.

Walter Piering - Photography/Film

Walter is a photographer based in Austin, TX who has travelled the world filming and taking photos. He has completed commercial and editorial assignments on six continents and over 2 dozen countries across the globe. His unhealthy obsession for desert and unending quest to find strange looking people and cultures keep him on the road and off the map for a good chunk of his life.
Walter got a degree from USC but these days the still image is his passion.
He has both the perfectionist and work hard ethic which is a combination which is proven to be either a blessing or a curse. Fortunately he loves what he does with a passion which comes through in his work.
Aside from photography, he also creates video projects and writing.
   

Iconic Brands

These are eye catching and relevant brands in which i could implement into my work. below are some brand logos which are very familiar to everyday people. these logos aren't a bad place to start when looking to develop ideas however, i want my work to have some originality and be slightly more complex than just changing words and enhancing the logo slightly.

the reason why i wouldn't use any of these images is because they all already have strong opinions behind them, also none of these images have the right message behind them. i would like to send out the viewer a relaxed and creative vibe which will loosely translate into nnc being a relax and creative place to be for students. 

for one of my pieces i would choose one of these images because they all portray the type of message i want to put across. 

this one is my personal favourite because nike branch out into many different sports and lifestyles. if i were to use this image to base my idea around it tells the viewer that nnc is a widely ranged college and is open minded to all people. 

I've chosen the 3 above because it also has the relax, creative, skateboarder lifestyle behind it and it also got me thinking about the diversity between each logo as the first one is set inside a skateboard and the slogan is implemented. the second logo is basic and just says the brand name which is good because it doesn't confuse the viewer and the viewer will still know where it comes from. finally, the 3rd logo is the most complex and in my opinion the best because you can do more with it however, if you were to change the words you wouldn't loose the brand incorporation which is key to this piece as thats where the audience will engage with the piece. 

in this piece i like the font of the writing which seems to take a graffiti style and adds that element of confusion to the piece, i also like how its skewed because that suggest to the viewer that not every things always straight forward and you may need to look at things differently. although i don't think i will take direct inspiration from this logo i will be taking things from this piece and implementing them into my work as they are really strong ideas/concepts. 

this logo incorporates something in which none of the others do and thats the fact they used all lower case for the brand name which is iconic because thats meant to be the stand out bit of the logo however, it makes it just a stood out because its not really seen before. 

this logo is one of my favourites as the text looks as if its been drawn in charcoal and the 'e' is replaced by 3 horizontal lines which is another technique which is interesting. however, this brand isn't very well know so it wouldn't really be appropriate as i am trying to catch the eye of the viewer.

Graphic designers - Alan Fletcher

Alan Fletcher is a very famous graphic designer with his designs globally noticed personally the v&a logo would be the one in which is most recognisable. However, my favourite aspect of his work is how he uses text to create images and effects which give meaning and draw the viewer in for example the 22nd Icograda Seminar which shows a man screaming with the text looking as if the words were coming out of his mouth. In my opinion his work contains tones of meaning which isn't different to many graphic designers but it was the turning point in my work which made me think that you can use words to help viewer understand what your piece is trying to say more easily. This will not only entice the viewer by shortening the window of confusion but it will also add to the meaning of the final product as each viewer will take a slightly different outlook on the product in comparison to another. Overall, Alan's work inspired me to use words and phrases to entice the viewer by using image or context to make it easier to relate to the product.

These are two examples of what i am talking about. Making the way the text is presented tell the story not the words!

Rutger Pauw

Rutger Pauw is a more well know bmx photographer who took photos for red bull and Nike.
This is a quote from his website "The thing I like most about photography is that it's like riding bikes. It allows me to come up with ideas and tricks I haven't seen before. Somehow that's what has always intrigued me most. It's a little personal victory, maybe unnoticed by others but the feeling of having created something you haven't seen before is why I take photos.

After art school and assisting a top photographer I was fortunate enough to find clients that had me travel the world and meet some amazing people on the way, through work my horizon expanded from my little world of BMX to other sports, finding the same attitude and determination with those people. It also taught me to focus more on the actual photo than on a trick.

Most of the concept photography you'll see on the website is my own, where ever possible I always try to suggest ways to make the outcome look different to clients.

After residing in London for three years I'm currently living in Rotterdam, The Netherlands working for companies worldwide."

This caught my eye as it was almost exactly how I feel at the moment and I feel like I can relate to him in the way that it almost feels like taking BMX photos is the same a riding BMX or any action sport for that matter. it was also interesting as it told me how he got to where he is now which was through art school.  

 his portfolio- http://www.rutgerpauw.com/portfolio    

What I Want To Do At The Moment

the subject area I would like to study at the moment is photography. I would like to study photography because before I started college I already found photography interesting so I taught myself the basics and took photos and filmed videos of bmx/scootering which pushed me into using editing software earlier than most people on the course. When starting college I began looking into sports photographers because they are the ones that interest me the most for example, Clem Hencher-Stevens who is a bmx photographer and Nickeh who is a filmer/photographer who started with filming and taking photos of scooters but now films for all general action sports and filmed the likes of tony hawk who is widely renound as the best vert skateboard that ever lived and has several games made revolving around his life. personally I like looking at less known photographers/videographers because they take the photos/videos because they want to and not because they have to. I also like the photographers who were self taught because they tend to have the best motives and have the most interesting storeys to tell.

Bradford Universty And Museum/Gallery

We began our trip at the university of Bradford where we had the option to attend one of two talk one of which was filming/photography/media based and the other was animation/gaming. The talked which applied most to me was the media talk however, the overall feel of the university building was very dull and didn't give a good vibe. We then went to look at the student accommodation which was very small and the bathroom was the equivalent of that in a mobile home. overall I don't think that Bradford university is for me as it felt depressing and boring which isn't what a university should be striving for if trying to establish their selves.

 

Worksop Bus Station - Paul Horn Interview

Paul Horn came in today and spoke to use about the Worksop bus station build. When interviewing him, he didn't really put many parameters on what we could do other than the back lighting which he said would be bog standard and plain. He also mentioned how they are putting coloured seats inside and he was keen to tell me he would like the colours of the curtain walling to compliment the colours inside.
Personally, I think with him not putting any parameters on the design it will be really hard to find my feet with the starting stages of the project however, once I've started to get into the project more my idea will get stronger and stronger as the project goes on. I am also interested to see what other clues he is willing to hint at as the project gets closer to the dead line.

London Trip

We got on the bus at approximately 6:00 however, we had to wait for someone to turn up so we set off slightly after we sat down.
At half 8 we went to North Hampton services and had a McDonalds breakfast and set off again half an hour later. We then didn't stop again until design your future.
This is where I spoke to lots of university students and tutors that told me about there specific photography course. Which gave me an indication on where I would like to go to university. My first choice in university is ual which is based in the centre of London and my second choice is Nottingham Trent as its a good university and its closer to home however, I don't see that as much of a positive factor. We left design your future at about 12/ half past and set off to the Tate modern art gallery.
On the way there we went past the poppies which was the most interesting thing we saw on the way to Tate.
When visiting the Tate we walked past lots of buskers who were really irritating so we went into the gallery.
there wasn't much of interest in the Tate as I'm not really interested in fine art. So we then set off again to the natural history and V/A which were both interesting however the natural history  was the most interesting and my favourite bit of it was the earthquake area and the dinosaur/ ice age area.
we then set off back home at about 6:17pm due to someone being late.
we stopped off at the services and changed buses and got home at about half past 10.   

Abstract Art

Abstract art work isn't about how well painted, drawn or made. Its all about what it stands for and the emptions behind it for example pinks and blues to represent genders and black and white to represent equality. abstract art also contains different techniques such as, the push pull theory which is all about intensity of colour between and large and small object/shape an example of this would be a large blue square coloured in lightly and next to it a small red square coloured in intensely therefore both squares have equal surface area and it makes your eyes constantly switch between the two. there are also simpler techniques such as, reflecting which is pretty self explanatory. However, the more elaborate techniques often produce the between more dynamic work as expected.   

UCAS University choices 11th november 2014

The two subject areas I will be looking into are photography and video/film. The universities I will be looking at are UAL, Nottingham Trent, Hertfordshire and south Wales because the courses these universities provide interest me. However, if I was to go to UAL or Nottingham Trent I would be looking more into the photography side and if I was to go to Wales or Hertfordshire I would be looking at videography and filming. I've separated the universities like this because each of these universities has much different courses and works with different people for example, Hertfordshire works directly with warner brothers and Wales does a lot of filming for the BBC whereas London is the main place for all successful art and design based businesses. so each of my choices at the moment have their positives and negatives.

      

Henry Moore

Henry Moore is a sculpture from England. He best know for his abstract bronze sculptures which are located world wide.
Henry tended to sway towards more abstract human figures, mother and child to be exact. Henry also like to use negative energy by putting holes and piercings in his sculptures to add more of an abstract effect.
Henry Moore's work doesnt look very appealing to the average person but when you begin to look deeper into his sculptures you then start to understand and see the figures he is trying to pertray. Although many I still can't see.
Moore seemed to start his sculpting career whiles the was at Leeds school of art where they made him his own sculpting studio which he could utilise to his full potential. During his school/college days he met many future rivals such as, Barbara Hepworth. However at his young nieve age he didn't think much of it and continued to experiment and maximise his already evident sculpting skills.
Moore and Hepworth both followed similar educational paths as they both followed the romantic Victorian style, which included natural forms, landscapes and figurative animal modelling. This is around the time Moore got bored with the idea of traditional sculpting and began to look at artists such as, Jacob Epstein and Frank Dobson who showed him that his mark making on his drawings could be translated through to his sculptures. He could use his carving tools to gouge and slice holes and patterns into his sculpture which gave his sculptures a more dynamic effect.
Many people at the time didn't appreciate his modern approach to sculpting including his tutors. However, he continued and became more successful than any of his college and university tutors. Which says tells me that originality and persistence is key to doing well in the art industry.