Iconic Brands

These are eye catching and relevant brands in which i could implement into my work. below are some brand logos which are very familiar to everyday people. these logos aren't a bad place to start when looking to develop ideas however, i want my work to have some originality and be slightly more complex than just changing words and enhancing the logo slightly.

the reason why i wouldn't use any of these images is because they all already have strong opinions behind them, also none of these images have the right message behind them. i would like to send out the viewer a relaxed and creative vibe which will loosely translate into nnc being a relax and creative place to be for students. 

for one of my pieces i would choose one of these images because they all portray the type of message i want to put across. 

this one is my personal favourite because nike branch out into many different sports and lifestyles. if i were to use this image to base my idea around it tells the viewer that nnc is a widely ranged college and is open minded to all people. 

I've chosen the 3 above because it also has the relax, creative, skateboarder lifestyle behind it and it also got me thinking about the diversity between each logo as the first one is set inside a skateboard and the slogan is implemented. the second logo is basic and just says the brand name which is good because it doesn't confuse the viewer and the viewer will still know where it comes from. finally, the 3rd logo is the most complex and in my opinion the best because you can do more with it however, if you were to change the words you wouldn't loose the brand incorporation which is key to this piece as thats where the audience will engage with the piece. 

in this piece i like the font of the writing which seems to take a graffiti style and adds that element of confusion to the piece, i also like how its skewed because that suggest to the viewer that not every things always straight forward and you may need to look at things differently. although i don't think i will take direct inspiration from this logo i will be taking things from this piece and implementing them into my work as they are really strong ideas/concepts. 

this logo incorporates something in which none of the others do and thats the fact they used all lower case for the brand name which is iconic because thats meant to be the stand out bit of the logo however, it makes it just a stood out because its not really seen before. 

this logo is one of my favourites as the text looks as if its been drawn in charcoal and the 'e' is replaced by 3 horizontal lines which is another technique which is interesting. however, this brand isn't very well know so it wouldn't really be appropriate as i am trying to catch the eye of the viewer.