Wednesday, 31 December 2014

white wall graffiti/doodle design

this design originated from a personal habit which is doodling and when my tutor confronted about it, it triggered the series of idea which began with just a graffiti piece which said learner survival guide and a white brick wall back ground. this then escalated by me adding boarders and colour to the graffiti to make it more dynamic and crazy to the viewer. i then went back to look at my original ideas for this piece and realised that the initiation of my idea (doodles) wasn't included in the piece which didn't concern me at first but when thinking about it further i came to the conclusion that the piece needed it as it signifies all boring aspects of school/college for people our age and i then gave it a copy line which was 'where doodle mean something' simple but effective to the viewer and i needed this to bring it back round to being positive and constructive as we are promoting nnc.
in this piece i used a range of functions and techniques. to start with i photographed and illustrated every doodle on the piece other than nnc logo, the copy line and nnc info which enhanced the quality and made moving and enlarging the images a lot easier. another process i used was the opacity on the paint brush tool which gave me dynamic and faded colours on my graffiti wording this gave the piece a centre point to the piece as every thing is black or white other than the graffiti. to make the doodles look like they were actually on the wall i had to double click on the layer which brought me to a tab which showed me two bars the top one changes the strength of the colour and the bottom changes the contrast between the layer and the background which gives you the effect of the graffiti being on the wall. i did this with every single thing on there to give the piece consistency. the finale process i used was the text tool which gave me my copy line which needed to be the clarity to my piece as it brings everything back round in my piece to give the viewer an easy understanding of what the piece is trying to say.
to conclude i am very happy with this piece however, the over all piece didn't feel as if it challenged me to my full potential as the processes i used weren't hard to do but they were effective for the purpose of the overall brief which is to promote nnc to people our age. i guess that the constant battle with a graphic designer is do you show your whole skill range and disregard the meaning of the piece or make the piece simple but have a lot of meaning. personally i think the true answer is that a a lance between both will always be better than one or the other as no matter how hard the process you use or how much meaning the piece has if it doesn't come through in the piece it doesn't matter and the piece has failed to entice the viewer.

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