Graphic designers - Alan Fletcher

Alan Fletcher is a very famous graphic designer with his designs globally noticed personally the v&a logo would be the one in which is most recognisable. However, my favourite aspect of his work is how he uses text to create images and effects which give meaning and draw the viewer in for example the 22nd Icograda Seminar which shows a man screaming with the text looking as if the words were coming out of his mouth. In my opinion his work contains tones of meaning which isn't different to many graphic designers but it was the turning point in my work which made me think that you can use words to help viewer understand what your piece is trying to say more easily. This will not only entice the viewer by shortening the window of confusion but it will also add to the meaning of the final product as each viewer will take a slightly different outlook on the product in comparison to another. Overall, Alan's work inspired me to use words and phrases to entice the viewer by using image or context to make it easier to relate to the product.

These are two examples of what i am talking about. Making the way the text is presented tell the story not the words!