varied platforms
show that I've got both digital and printed work
most photographers these days are discovered online
style
its important to have your own style and identity when taking photos
obviously your going to be influenced by certain photographers and magazines but its important to use those influences to add to your own style not copy someone else
show personal work
employers prefer to see project that have been done off your own back rather than project that have been set by say a college, uni etc
this also adds to you being different as a photographer and creating your own image
best work first
make sure to priorities your best work for the first 5,6,7 pages so that the employer will really get a feeling in what you thinks your best work and what style you have
the story
make sure every image you put in has a meaning, a story behind it.
make sure your images are in an order where it creates a good conversation flow
repetition
put in maximum of two of the same sort of photos otherwise the employer will either get bored or think thats all you do
get a second opinion
show your portfolio to others and get there opinion on it, also allow them to ask you questions a take criticism positively
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