personal and professional development-ELC

this is the paint we would have to use if we were to do it our selves we would have to make specific stencils so that the lines would be neatly painted on.

ELC playground markings-notes

safety!-wheeled devices
covers all areas of learning-maths english language social
interaction is key
segregate play ground- car track for older ones and a section for younger ones
hop scotch, numbers
age-2 to 5 years
colourful
world understanding
flat, painted
zebra crossing
road safety
already use chalk
little garden area - more plants and greenery
wall paintings
already got hoops for wall/fence
look into painting floors with weather proof paint

Brand ID Comparisons

these are my brands two main competitors as I'm trying to create a high end audio device which will in theory blow these out of the water. however, it has become apparent to me that these logos don't have a fancy font or particularly flashy logo, it all seems to be pretty simple. one thing i do like about the beats logo is that its using the space around the actual focal point as its canvas. this means the circle could essentially take the colour or image of any situation which is key for advertisement. 

my logo has tried to implement the way really high end fashion logos look and the simplicity of the high end audio/music logos look. this was to create a whole new outlook in the music market and will entice the viewer. the reason why I've chose to differ from the likes if apple and dre beats is because the two are already striving businesses and are well know to the public already so if i were to make my logo look too close to one of theres the chance of my product actually doing well would be minimal. 

the two logos below are the ones which i took most inspiration from as they portray the very expensive, exclusive brand ID. i also like how one has a completely different logo to its name and the other incorporates the initials of its name into the logo. the louis vuitton products also have the pattern shown below on all of there products and as simple as it is its almost a huge brand logo which in theory will increase the advertisement of the brand.  

this is what my detachable logo looks like. although its not the final thing its still showing the simplistic yet high end characteristic features of the logos above. one thing i might try is to create a pattern like the louis vuitton one just as a experiment although i can't see it going much further than just the experiment as it would be difficult to put on the product and may jet seem like a knock off version to louis vuitton.  

concept sheet:brand ID

This is a concept sheet for my brand ID so that i could physically see where my logo can be changed so it will be competitive in its target market.

The difference between an art and a craft!

Chindogu bmx idea/philosophy of the difference between an art and a craft.

To put into context with my chindogu bmx idea I compared jumping a bmx jump to making something out of clay. This is because it's easy to learn how to do both but it's when you see the final out come and think f***ing hell and that's when it changes from a craft to an art form.

Job roles in art and design-Advertising and editorial photographer

This job consists of taking advertising photos that are used to help describe and sell a product or idea. Taking editorial photographs that are used to illustrate and enhance a story or report, used widely in newspapers, magazines, newspapers, books and websites.

 

Attributes of the job. 

•enjoy travel, meeting people and solving visual challenges.

•be able to interpret ideas and stories through original and emotive photographic images.

•understand the principles of composition, and have an appreciation of shape, form, colour and tone

•be organised, practical and creative

•have a clam, friendly attitude, coping well with busy and stressful situations

•be highly motivated and self-confident in order to promote yourself 

•have good communication skills 

•be skilled in image-manipulation and image-management software 

What do they do? 

Produce advertising photos that support a marketing idea which will answer and support a brief given by a client, a designer or an advertising agency. 

This can involve any subject matter, but is often split up into different areas. For example, still life, portraiture and landscape. You will be working in multiple environments using a variety of props and accessories. 

Some advertising photographers specialise in producing well-lit product shots for use on packaging and in catalogues. These are called 'pack' or 'pack shot' photographers. 

Other advertising photographers may choose to be self-employed and often operate their own studios. They are commissioned to produce high-quality photographs that sell the benefits of a product or better the awareness of a brand. They secure new work on the strength of past campaigns. Their original  original outlook on the subject matter is based on a thorough knowledge of the history of visual arts and advertising photography. 

They often specialise in a specific area such as, food, furniture, cars and engineering. They they continually market themselves, through agents (who take a percentage commission in favour of getting you the work), personal contacts and other forms of networking. 

Qualifications?

There isn't a set qualification to be a advertising or editorial photographer. Your career is pretty much lead by having a strong portfolio, track record and reputation. 

There are many college courses around the uk which could provide you with a sound technical grounding, as well as a work placement in the field. 

If you are thinking of taking a higher educational course in photography, the following courses have been rigorously assessed by the photo imaging industry. 

Thoughts and interpretation about Heath robinsons work

Heath Robinsons work shows mechanisms that are really unnecessarily complex such as, 

These 3 illustrations from Heath Robinson. Taking this into consideration I have the idea too make a short action sports video showing off the aspects of useful inpracticality e.g- http://youtu.be/8nqdn8xfd_Q

This is the documentary of the rider talking about the video and what was going through his head during the project. http://youtu.be/cyA4vRbwLq0

This is the link of the actual video. 

There are also different and simpler things in which BMX and all other action sports show inpracticality in another example is http://youtu.be/AjVAemENLXY

There is no actual reason to do any of this but personally I think it's the feel of accomplishment and inpracticality that this relates too heaths work although it's not a very direct link to his work these videos have the key objective I think Heath was trying to get across to the viewer.