Tuesday, 29 September 2015

Brand ID Comparisons

these are my brands two main competitors as I'm trying to create a high end audio device which will in theory blow these out of the water. however, it has become apparent to me that these logos don't have a fancy font or particularly flashy logo, it all seems to be pretty simple. one thing i do like about the beats logo is that its using the space around the actual focal point as its canvas. this means the circle could essentially take the colour or image of any situation which is key for advertisement. 

my logo has tried to implement the way really high end fashion logos look and the simplicity of the high end audio/music logos look. this was to create a whole new outlook in the music market and will entice the viewer. the reason why I've chose to differ from the likes if apple and dre beats is because the two are already striving businesses and are well know to the public already so if i were to make my logo look too close to one of theres the chance of my product actually doing well would be minimal. 

the two logos below are the ones which i took most inspiration from as they portray the very expensive, exclusive brand ID. i also like how one has a completely different logo to its name and the other incorporates the initials of its name into the logo. the louis vuitton products also have the pattern shown below on all of there products and as simple as it is its almost a huge brand logo which in theory will increase the advertisement of the brand.  


this is what my detachable logo looks like. although its not the final thing its still showing the simplistic yet high end characteristic features of the logos above. one thing i might try is to create a pattern like the louis vuitton one just as a experiment although i can't see it going much further than just the experiment as it would be difficult to put on the product and may jet seem like a knock off version to louis vuitton.  


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