This is the final stages of my development in the graphics and text on my ADV packaging. At the start the packaging was called elemental but after much frustration in how to label it and place it on the packaging properly I came to the conclusion that the name was to long and didn't really have a ring to it. 
This was my brainstorming for the new name. I basically wrote down abbreviated words which described the target audience of the product. In the end I chose ADV which stand for adventure or advance either fits the out doors adventure, progressive, creative mindset. 
This was before I changed the logo to the new one and added a city scape graphic.
I decided to go with a city scape silhouette graphic because the fact that it's got no detail so it slows the mind to wonder and promote that creative mindset I mentioned earlier. The viewer can create a personal mind map of how it'd look in detail.
In this not much has changed from before or than the fact that in this one I added the ADV text. I decided to go with a outlined text and tried to get as close to a army classified don't as I could. This is because the army text will tell the viewer that the product will be durable which is key for the adventure, explorer personality I'm aiming for. I decided to put it directly behind the pilcrow embellishment text because it gave it a slick and quality look which will give the buyer confidence because he product won't be of a bad quality.
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