this is another variation of my logo and text for my created brand. I've decided to go with the jagged finish and spots on the logo and text. this is because my target audience changed from just high end, upper class people, that are 18+ to outdoors, adventure people from 16+. this change wasn't as sudden as it looks on my blog, i actually started altering it towards that target audience just after i made my info graphics. the reason I never posted anything about it is because i didn't full commit to the change until now.
after further review of this change I've decided to make this one of the variations of logo and text because my 3 product entail 3 different target audiences. An example this would be appropriate for the elemental product in the range I've create because its in perfect and looks generally messier then the others which fits well with the target audience of the elemental product.
However I liked the fact that each of my had the same logo and text on and the product name was the thing that differentiated each one into the said target audiences.
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